Nihon Coating USA Announces Partnership with Four-Time IndyCar Champion Alex Palou for SILAZANE50 

Nihon Coating USA proudly announces a new partnership with four-time IndyCar Series Champion and 2025 Indianapolis 500 winner Alex Palou, naming him a brand ambassador for SILAZANE50, Japan's #1 ceramic coating.

Known for his precision, discipline, and relentless pursuit of excellence, Palou represents the same values behind SILAZANE50.— a professional-grade ceramic coating engineered in Japan and designed for drivers who demand performance and protection without compromise.

"SILAZANE50 is about efficiency, reliability, and doing things the right way," said Palou. "Whether on the track or in everyday driving, performance matters — and this product delivers."

SILAZANE50 offers long-lasting ceramic protection with an easy spray-on application, making professional-grade results accessible to everyday drivers. The partnership reinforces Nihon Coating's commitment to innovation, quality, and trusted performance.

The collaboration will include digital content, social media activations, and exclusive behind-the-scenes moments showcasing Palou's approach to vehicle care and performance.